Articles 2007

One of the most important values we hold as a company is the desire to share what we have learned. In our whitepapers you will discover that we are constantly challenging each other and our peers. We often find new insights and issues in Web Analytics worth digging deeper into. In this section of our site, however, you will find published works by third party news sites that have chosen to share our thoughts with their thousands of readers. Respected publishers like DM News, iMediaConnection.com, and Adotas are regular reads of ours and we are thrilled to be part of their libraries.

As always we enjoy getting your thoughts, comments or experiences. Simply email us at articles@semphonic.com.

Smart Ways to Choose Web Analytics
By Phil Kemelor
Vice President of Strategic Consulting Services
As featured in DM News (E-Commerce Guide 2007)

Web Measurement and Analysis for Internal Search
By Gary Angel
President & Chief Operating Officer
As featured in DM Review (August 2007)

Measuring Web Site Engagement
By Paul Legutko
Vice President of Analytics
As featured in Customer Think (July 2007)

High-Level Search Engine Reporting
By Gary Angel
President & Chief Operating Officer
As featured in searchnewz (July 2007)

Getting Set Up To Measure SEM
By Gary Angel
President & Chief Operating Officer
As featured in searchnewz (July 2007)

Measurement & Optimization of SEM
By Gary Angel
President & Chief Operating Officer
As featured in WebProNews (June 2007)

Flash Tracking: What Goes in Doesn't Always Come Out
By Paul Legutko
Vice President of Analytics
As featured in Customer Think (June 2007)

Online Reach — Are Your Visitor Counts Half-Baked?!
By Gary Angel
President & Chief Operating Officer
As featured in Adotas (May 2007)

Measuring the Intangibles: Don’t “Blink” Now, But You Might be Gravely Misoptimizing
By Gary Angel
President & Chief Operating Officer
As featured in Adotas (April 2007)

WebSideStory's Digital Marketing University
By Gary Angel
President & Chief Operating Officer
As featured in WebProNews (February 2007)

Bringing Search Engine Marketing In-House
By Gary Angel
President & Chief Operating Officer
As featured in E-Commerce Times (February 2007)

The Analytics Assessment: Gary Angel Goes One-on-One with Web Analytics Guru Eric Peterson
By Gary Angel
President & Chief Operating Officer
As featured in Adotas (February 2007)

Analytics: In-House or Outsource?
By Gary Angel
President & Chief Operating Officer
As featured in CRM Buyer (January 2007)

Shifting Search's Black Sheep: How to Propel SEO to the Head of the Marketing Herd
By Gary Angel
President & Chief Operating Officer
As featured in Adotas (January 2007)