BENEFITS		FEATURES
Quick, Easy Reporting for Your Existing PPC Campaigns		Charts Comparisons by Engine Tracks Overall Campaigns Tracks Ad Groups (groups of keywords) Tracks Position Performance Tracks Creative Performance Tracks Landing Page Performance Generates an Excel Based Report Set
Smart Tracking of Keyword Problems		Tracks Keywords with High Impressions But LowClicks Tracks Keywords with High Clicks But LowConversions Tracks Keywords with Highest Costs PerClick Tracks Keywords with Highest Costs PerConversion
Smart Tracking of Keyword Performance		Tracks Keywords with Highest Click Rates Tracks Keywords with Highest Conversion Rates Tracks Keywords with Best Cost per Click Tracks Keywords with Best Cost per Conversion
Builds Competitive Landscaping		Identifies Competitors Evaluates Competitor SEM Programs Across Entire Market Tracks the Top Sites for Every Search Term (Top 10 Paid and Organic for Each Term) Tracks Creative Ad Copy for Every Search Term Tracks Specific Competitors': Organic Words Owned Paid Words Owned Current Interactive Advertising Campaigns
Generates Keyword Discovery		Automated Discovery of Keywords Based on Analysis of Owner and Competitive Websites Advanced Editing Capabilities for Fine Tuning and Creating a Word List