CampaignTracker provides PPC and Competitive Reporting about Search Engine Marketing (SEM) campaigns. PPC Reports are built using data about your campaigns extracted from the Search Engines you buy on. Your report data is then consolidated into a single, easy-to-use and powerful Excel Report Set. Competitive Reports are built by scanning Google and Yahoo for all the sites that are shown organically or in the paid listing for a given list of Search Terms and include who is buying what, the ability to track individual competitors and reports on the actual ad copy being used.