2008 KEYNOTE SPEAKERS:
Megan Burns
Megan serves Customer Experience professionals. She is a leading expert on the relationship between customer experience and the bottom line. Her research focuses on the ways
in which Web sites, call centers, and other customer-facing channels produce economic value for the business and how best to estimate and measure the ROI of a better customer
experience in these channels.
Her research coverage also includes Web design best practices, Web Site Reviews, Web site Brand Reviews, and best practices for online customer
reviews and blogs. She created Forrester’s current Blog Review Methodology.
Bill Gassman
Bill is a research director at Gartner, where he is part of the Business Intelligence research team. He is the lead analyst for the topics of Web analytics
and process centric BI.
Bill has more than 30 years of experience in the information technology industry, including application development, computer networking,
and ISP operations.
John Lovett
As a Senior Analyst at JupiterResearch, John produces research on web site technologies and operations. He focuses on the technology stack assembled by site operators
to deliver, manage and improve their public facing Web properties. Specific areas of coverage include: web analytics, site search, web content management, commerce platforms,
performance management, recommendation engines, multivariate testing and optimization technologies.
John’s research coverage requires him to evaluate vendor capabilities and market strategies, which enables him to educate clients to action. This combination of vendor
insight and client-side consulting provide him a unique perspective that ensures he is in tune with the pulse of evolving digital marketplace.
2008 HUDDLE LEADERS:
Steve Bernstein
Steve leads PayPal’s Web Analytics team. Steve’s 20+ year high tech career comprises significant time at large companies and small, including HP, Apple, Inxight Software,
Applied Semantics, and his own startup, SwitchbackMaps.com. A third of his career was spent in market research, a third in marketing, and a miscellaneous third in running
web teams, developing web applications, and managing web analytics. Steve once ran the central customer research department at Apple and taught market research part time
at UC Berkeley Extension. Steve has a BA from UC Berkeley in Economics and an MS in Operations Research from Stanford.
Dennis Bradley
As Director of Web Analytics at Charles Schwab & Co., Inc., Dennis is responsible for leading web analytics reporting, analysis and maintenance on Schwab.com,
the firm’s “flagship store” and its most active client and prospect touch point. Dennis and his internal partners at Schwab
began their focus on web analytics 3 years ago by partnering with WebSideStory (now Omniture). With assistance from SEMphonic, the Schwab team has worked to
incorporate web analytics as a key component of strategic decision making for the Schwab.com business team and across
Schwab marketing.
Dennis began his career in sales and marketing at consumer products companies Anheuser-Busch and Quaker Oats before moving to a start-up and then on
to Charles Schwab 6 years ago. Dennis earned a bachelor’s degree in Marketing from Georgetown University and a Master of Business Administration degree from
Duke University.
David Cronshaw
David has over 13 years creating web-based applications for online video. He is currently Program Manager at MSN Video, focusing in delivering,
monetizing and tracking video, targeting the US and International broadband markets. He is part the MSN team, internationalizing MSN Video to over 35 countries and
languages and creating a robust platform for video delivery.
Prior to MSN, along with NBC executive Jeff Rowe, David cofounded Zap2it.com, a leader in Online TV Listings and Movie Showtimes, now part of the Chicago Tribune.
David has been involved in numerous online video startups, as well as extensive experience in Broadcast television, working as an engineer in Los Angeles at KTLA, KCBS,
and KCAL TV.
Marston Gould
Marston is the VP, Database Marketing at Classmates Online where he manages the communication strategy to over 50 million customers.
In previous lives, Marston led the Loyalty, CRM, and Online marketing and analytics at a major U.S. airline, consulted to several Fortune 500 companies within the
telecommunications, pharmaceutical, financial services, and retail industries on their customer marketing efforts, and at one time was an aeronautical engineer designing
space stations, satellites, and lunar bases. Marston resides just outside of Seattle, WA with his wife and two children.
Jim Hassert
Jim is a twenty year veteran of the software retail, publishing and online media industry. He currently serves as Senior Director of Data Management for AOL LLC.
He has overseen the enterprise-wide implementation of AOL's web analytics program and infrastructure. The breadth, depth and scale of the implementations under Jim's
involvement have required innovation and flexibility in thought, and an in-depth understanding of corporate, department and individual customer needs.
Prior to joining AOL in 1997, Jim was Director of Technical Services for the Software Publishers Association, (now SIIA), where he launched the first online experience
for that organization.
Linda Hetcher
Linda is the Senior Manager at Avaya responsible for Web Analytics and Optimization, Natural and Paid Search Program Assessments, Voice of the Customer and On-line
Usability Studies for the company’s global Internet sites.
Prior to her position at Avaya, Linda was responsible for a number of cross-functional teams in both large B-to-B organizations as well with as small, entrepreneurial
companies supporting their interactive business practices.
Linda’s background spans broad experience in client relations, technical marketing, professional services and system design and management. Her undergraduate degree (BS)
is in physics and mathematics and an she has and MS in computer science.
Seth Holladay
Seth is the manager of web analytics for Rodale Inc and is currently working with the websites of Men's Health, Bicycling, Prevention, and Runner's World magazines
to increase visitor loyalty and engagement, as well as new visitor acquisition. Prior to joining Rodale in April of 2007, he worked at Bluefly.com in various roles
utilizing web analytics to improve visitor experience and conversion rates.
Dylan Lewis
At his role at Intuit, Dylan, and his team, is focused on translating the actions, experiences, and attitudes of visitors into the language of the business.
Dylan joined Intuit in 2005 after working as a Senior Consultant at Visual Sciences, and Director of Marketing at SmartDraw.com. With an MS in Psychology, Dylan is focused on the
TurboTax.com web experience.
Mark Malatesta
Mark is Senior Web Analyst for ibm.com's worldwide executive reporting. He provides analysis of key performance
indicators across the ibm.com web site, as well as measuring and analyzing the affects of changes made through key projects and initiatives.
Mark has a lead role in IBM's transition from Surfaid to Coremetrics Online Analytics. He leads internal analyst forums aimed at knowledge sharing
and best practice setting and is a mentor to several junior Web Analysts.
Mark is an active member of the Web Analytics Association and sits on both the Education and Social Media committees. He started his career
in system engineering, network administration and technical support. He began web marketing field as a Marketing Manager and Webmaster for Lotus.com.
Judah Phillips
Judah is Director of Web Analytics at Reed Business Information. He has been quoted in numerous publications, including BusinessWeek and MarketingSherpa. Judah is a member
of several committees of both the Interactive Advertising Bureau (IAB) and Web Analytics Association (WAA), blogs at Web Analytics Demystified, is the Boston host for
"Web Analytics Wednesdays," and writes a column for MediaPost's Metrics Insider.
Judah has spoken at leading industry events, such as eMetrics, X Change, AdobeMAX, and many more. He holds an MBA and MS.
Ron Pinsky
Ron is a seasoned sales professional with over 12 years of online marketing experience from both a start-up and large corporate perspective. He currently manages the Web
Analytics service for AIG Corporate eBusiness that services hundreds of AIG web sites, online applications and Intranets sites on a global basis. He is in his 10th year
with AIG and has developed online marketing services in an effort to bring greater efficiency and increased revenue production to AIG’s global companies. Some of these
ASP-driven services include online metrics, email production, web casting and translation. He is an experienced and aggressive negotiator.
Ron is a member of the Pennsylvania Bar Association and is a USPTA tennis professional with 7+ years of sports marketing experience.
Bob Schukai
Bob is VP of wireless and broadband technologies for Turner Broadcasting System. He is responsible for global research and development activities for TBS in the areas of
mobile/wireless, broadband, Internet protocol television (IPTV) and games.
Schukai spent more than 18 years working for Motorola, Inc. Most recently, he served as director of global 3G strategy and business development. Schukai holds a bachelor
of arts degree in electrical engineering from Rose-Hulman Institute of Technology and a master's degree in electrical engineering from Arizona State University.
Rachel Scotto
As a member of the Senior Staff of Sony Pictures Imageworks Interactive, Rachel oversees the Market Research and CRM teams. Imageworks Interactive functions as the
full-service interactive agency and digital marketing arm of Sony Pictures Imageworks. Among others, this business unit supports the studio's interactive efforts for the
Theatrical, Television and Home Entertainment groups.
Rachel is primarily responsible for web analytics, online primary research, secondary research, CRM and email marketing. Prior to joining Sony Pictures, she held similar
positions in market research and web analytics at Movielink, Creative Planet and Orion Pictures. She also worked at MarketCast, the entertainment research firm under Reed
Business. Rachel graduated from the University of Virginia and also holds a JD from Washington and Lee School of Law.
Jared Waxman
Jared leads the Data Insights Group of analysts at Intuit's Mountain View headquarters. He has pioneered techniques that integrate voice of customer with on-site relevant
content and multivariate testing.
In his ten years of experience in web analytics, he has been on both the tools-side and the client-side, beginning as Director of Product
Management for Alexa Internet's web measurement division, before moving to the analyst-side at Amazon.com, Xilinx, and Mercury (HP). He holds a Bachelors of Science from
Yale University.
Michael Wexler
Michael remembers looking at log files over 12 years ago and thinking, "hmm, there might be something interesting here...". From a background in Social Psychology,
Michael went on to start one of the first web analytic groups as part of a major marketing agency (now Digitas). For over a decade, he has spent his
career marrying data-driven marketing to an understanding of how people think about interactive. Michael's enjoys helping advertisers create a better experience for
their viewers even as they improve their own business.
At Yahoo! currently, his role in Marketing Insights is to help advertisers optimize their marketing based on the behavioral data Yahoo! collects. He consults with major
advertisers in every vertical, and has now has to learn what come next after a petabyte.
David Yoakum
David is the Product Manager of Web Analytics and Business Intelligence at Gap Inc. Direct, one of the largest online specialty retailers, which includes Gap.com,
Oldnavy.com, Bananarepublic.com and Piperlime.com. He is responsible for the design and application of the web analytics solution across the brands and is focused on
making web analytics actionable for the entire organization from marketing to merchants to production.
David's previous analytics experience includes Macromedia.com
and RedEnvelope.com. David is currently working on building richer customer experiences at Gap Inc. using personalization based on our customer’s clickstream behavior.
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