Recap 2007

X Change Recap
Thanks so much to everyone who helped make X Change so exciting, valuable and fun! We hope that everyone enjoyed the event as much as we did and left with a deeper understanding of the nature, role and techniques of great measurement. It was a great event. Copia was wonderful, the wine was plentiful and the talk exhilarating. We are definitely planning on turning X Change into a regular event and deeply appreciate everyone who made this inaugural X Change such a success.

Here are some of the presentation slides from X Change:

• Eric Peterson's outstanding X Change Keynote Presentation
• Paul Bruemmer's presentations AJAX: Is it a cleanser or a bleach? and Universal Search

You can read some of the blogs about X Change here:

• Gary Angel reflects on the Conference in Part I and Part II
• Anil Batra talks about X Change and Behavioral Targeting
• Joseph Carrabis blogs about X Change and wrote about X Change in Biz Media Science
• June Dershewitz' take on X Change
• Aaron Gray on Day 1
• Manoj Jasra presents an X Change Recap
• Phil Kemelor is California Dreamin'
• Eric Peterson gives his Thoughts on the Semphonic X Change Conference
• Marshall Sponder's Experiences and Thoughts
• Jacques Warren on The Grapes of Ideas

Check out these photos from the conference!

www.flickr.com semphonic's X Change Reception 9/20/07 photoset

Videos from the Conference and additional speaker materials will be posted soon!