Web Analytics Best Practices

Semphonic consultants are at the top of their profession. We frequently publish in a range of venues concerned with Search Engine Marketing and Web Analytics. In addition, we maintain a Blog rich in real content - unlike almost anything else out there.

Here are some articles and Blogs that are especially appropriate for understanding Web Analytics and our unique approach to it:

Functionalism White Paper: The most detailed exposition there is of how to do web analytics right.

Implementing Web Analytics: A multi-part article on common issues when implementing a tag-based measurement solution. Part 1 Part 2

Evaluating Web Analytics Tools: Not another laundry-list of features - but thoughtful reflection on what factors REALLY matter when choosing a tool.

Web Analytics for SEM: A sweeping multi-part blog on how your web analytics can greatly extend your SEM programs effectiveness.

Keep up with the latest articles and blogs...