SEM Analytics Best Practices

Semphonic consultants are at the top of their profession. We frequently publish in a range of venues concerned with Search Engine Marketing and Web Analytics. In addition, we maintain a Blog rich in real content - unlike almost anything else out there.

Here are some articles and Blogs that are especially appropriate for understanding Search Engine Marketing Analytics and our unique approach to it:

What is SEM Analytics: Our original blog entry on the category we helped define.

Organic Cannibalization and our follow-up on Yooglesoft's View: The seminal studies that made this a hot issue in Search Engine Marketing plus our latest take on the Search Engines view of this issue.

Web Analytics for SEM: A sweeping multi-part blog on the latest techniques for using web analytics to support Search Engine Marketing. We should charge for access to this one! Or you can read condensed version published on ADOTAS - Seven Ways to Mis-Measure your SEM Program.

Competitive Landscaping: See CampaignTracker in action in this article on how SEM Analytics can support better creative.

Content Match Optimization: Stuff you almost certainly never thought about - but probably should. This multi-part blog is the canon for setting up and scaling Content Match programs.

Keep up with the latest articles and blogs...