"We found the guidance provided in the Toolkit to be invaluable as validation of the principles behind our overall implementation strategy, and as a
comprehensive, end-to-end guide for organizations to get the most out of their Omniture investment."
-- Leonard Labuschagne, Tech Operations Mgr - RDA Interactive - Reader's Digest
You purchased SiteCatalyst in order to get insight and intelligence to optimize your web site channel, drive business and make sound strategic
and tactical decisions. But, if you don't collect the data you need, or don't set page tags completely and accurately, you may be at a serious disadvantage before
you go into production. Not only will the initiative fail to accomplish its goals, but the investment in the web analytics solution will be jeopardized.
The Toolkit is the first ever, independently written reference that gives guidance and best practices for making wise decisions on how to build SiteCatalyst
tags to ensure complete and accurate web site data collection.
When you read and use our Getting Started Toolkit, you'll learn:
- How to set tags to ensure complete collection of data
- The keys to collecting Web 2.0 content, such as Flash and AJAX;
- Strategies for using SiteCatalyst custom variables for capturing survey and form data
- How to use eVars to track success events
- Best practices for using eVars and s.props
- How to manage a SiteCatalyst implementation project
- Who key stakeholders for tagging issues in your organization are and how and when to involve them in the implementation process
- And much, much more!
Written for web analytics practitioners, web managers and web developers, the Toolkit includes:
- Implementation Guide: an 80 page manual full of in-depth answers and insight based on Semphonic’s years of Omniture implementation experience, plus
a 20 Point Quality Assurance Checklist for prevention of data collection problems
- Implementation Project Plan Excel Template: lays out all of the tasks for managing a successful SiteCatalyst implementation
- Functional Specification Excel Template: the key documentation a user needs to map business requirements to metrics to tag implementation.
- Migrating from HBX to Omniture SiteCatalyst: code level detail and best practices recommendations on how to address common and hard-to-solve transition
challenges. The Guide provides a comparison of the critical features in each system and identifies the places where transition teams need to pay special attention, and an
“The HBX Tag Tour,” a break out for how HBX tags translate to SiteCatalyst and recommendations for how to address issues you’ll need to consider when moving to SiteCatalyst.
- Omniture Coding Standards and Best Practices: specific coding recommendations for capturing 17 types of non-standard data, such as internal search,
advertising, forms, campaigns and metadata, as well as industry-specific guidance.
- Guide to Coding Flash, AJAX, and DHTML: guidance on what to consider when developing metrics and how it impacts complete data collection.
The Semphonic Implementation Toolkit for Site Catalyst Omniture will save you money, help you avoid costly errors, and save you time when you
need answers to tough questions.
Implementation Toolkit for Omniture’s SiteCatalyst........$895
The Toolkit is now available.
The toolkit will be emailed to you following payment.
Sample Content:
From the Implementation Guide:
From the Migrating from HBX to Omniture SiteCatalyst Guide:
From the Omniture Coding Standards and Best Practices Guide:
