X Change

Notes From X Change 2009

Creating a Metrics-Driven Organization
James G. Robinson, Director Web Analytics, The New York Times

One Tag to Run Them All: The Universal Tagging Model
Matthew Wright, Manager, HP.com Web Analytics

The Management Perspective on Building a Web Measurement Capability
Gil Roeder, Director, Global Web Services, Barclays Global Investors

Reflections on X Change 2009
Phil Kemelor, Vice President of Strategic Consulting Services, Semphonic

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