Creating a Metrics-Driven OrganizationJames G. Robinson, Director Web Analytics, The New York Times
One Tag to Run Them All: The Universal Tagging Model Matthew Wright, Manager, HP.com Web Analytics
The Management Perspective on Building a Web Measurement CapabilityGil Roeder, Director, Global Web Services, Barclays Global Investors
Reflections on X Change 2009Phil Kemelor, Vice President of Strategic Consulting Services, Semphonic