"X Change is like a fine wine…it gets better each year."
Lynn Lanphier, Best Buy
X Change is the premier conference for Web analytics professionals. The X Change Conference is built around “Huddles” – small group break-outs led by enterprise analytics managers and senior practitioners. Last year's discussion-leaders included web analytics managers from Adobe, AOL, Barclays, Best Buy, Charles Schwab, Hewlett Packard, Intuit, Microsoft, Nokia, Salesforce, The New York Times, Turner Broadcasting and many other top brands.
X Change is a rare opportunity to talk, peer-to-peer and in-depth, with many of the most sophisticated enterprise web analytics managers and professionals in the world.
"I go to lots of conferences and this one was, by far, the one with the best conversations. The huddles that I participated in and the other discussions that I joined provided some great insights and better understanding about the world of web analytics."
- Michael Scherotter, Media Evangelist for Microsoft
and a 2009 X Change attendee.
X Change Web Analytics Conference Advantage:
- Small and intimate in size – X Change is about serious enterprise measurement.
- All conversational, peer-to-peer format ("Huddles") hosted by real practitioners.
- Highly targeted for enterprise measurement managers and professionals.
- Cutting edge talks around the issues that really matter.
- No tracks – you pick the discussion topics you care about most.
- X Change Think Tank Training: An optional extra day of totally unique mentored training.
X Change 2010 Web Analytics Conference Schedule:
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| X Change Think Tank (optional advance 1 day training) | 9:00am- 4:30pm |
| X Change Welcome Reception at Monterey Plaza Hotel | 6:00pm- 8:00pm |
|
| X Change Keynote Breakfast | 9:00am – 10:00am |
| 1st Day of Conference | 10:00am- 4:30pm |
| Wine Reception – Seahorse Exhibit/Monterey Bay Aquarium | 6:30pm- 7:30pm |
| X Change Dinner at Monterey Bay Aquarium | 7:30pm-9:30pm |
|
| Tete a tete (Expert one on one meetings) | 7:30am-9:30am |
| 2nd day of Conference | 9:30am-3:30pm |
| Closing Keynote and X Change Social | 3:45pm-5:30pm |
