ThinkTank Class Descriptions and Schedule

Continental Breakfast                                                         8am-9am

Advanced Omniture Reporting

Excel Client/Report Builder (Paul Legutko)                    9am-12pm

Omniture's real value as an analytics tool rests in its capability to merge SiteCatalyst data with offline data into a coherent and customized Excel template that can be distributed throughout the organization without having to login to SiteCatalyst. However, mastering the intricacies, nuances and inconsistencies of Omniture's Excel features are often seen as a barrier to getting full value.

In this session, Paul Legutko, Semphonic's Excel reporting grandmaster, will show you how to harness the power of both Excel Client and Report Builder. You'll come away understanding how to create complex, interactive reports in Excel, how to master Data Blocks, develop calculated metrics and automate report refreshes.

This is a "hands on" session where you'll be expected to bring in your laptop, log into your Omniture company profile, and conduct exercises that will show you the full potential of Excel integration with Omniture.

Lunch Break                                                                     12pm-1pm

Advanced Omniture Reporting

DataWarehouse/Discover/ASI (Paul Legutko)               1pm-4pm

Omniture's segmentation capabilities are among the most flexible analytical tools available. DataWarehouse, ASI (Advanced Segmentation Insight), and Discover are Omniture's principal segmentation engines, and the main drivers for conducting deep-dive analysis of site behavior, including visitor segmentation, marketing ROI, or product interaction and cross-sell.

Knowing the capabilities and limitations of each, how to use them and when to use them are central to getting your return on investment in Omniture, as well as conducting analysis that provides insights to drive marketing, merchandizing, and web site optimization efforts. Paul Legutko will provide a demonstration of these tools, and you are encouraged to bring your laptop to follow along within your own Omniture company profiles for a more "hands-on" experience.

Continental Breakfast                                                         8am-9am

Survey Analytics:

Using VOC Data Integrated with
Web Analytics (Gary Angel)                                             9am-12pm

This session will cover the basics of an integration strategy for online surveys, such as Foresee, QuestionPro, OpinionLab with web analytics data (where to put the data, how to make the connection, where to do the analysis) and then describe various analytic projects and reports that take advantage of each level of integration. Along the way, we'll cover the proper roles for online survey vs. feedback mechanisms vs. web analytics and where the sweet spots are for each.

Lunch Break                                                                       12pm-1pm

Warehousing & Web Analytics

Steering in the Right Direction (Gary Angel)                     1pm-4pm

Traditional web analytics solutions do not provide the tools or level of access to support these applications. This is leading organizations to reconsider exclusive use of the Software as a Service (SaaS) model. Bringing online behavioral data in-house has its own set of challenges. The amount of data generated by high-volume web sites is enormous. This vast amount of information is not easy to aggregate in a meaningful fashion and often lacks sufficient metadata to be handled intelligently. This session will help you understand the need for creating a more robust storage and analytics platform for online behavioral data, cover handling the infrastructure requirements of warehousing, and enumerate the key analytic benefits that are enabled from this effort.