One of the most important values we hold as a company is the desire to share what we have learned both as individuals and as a company. Below you'll find our library of White Papers.
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The Executive's Guide to Website Measurement and Testing By Phil Kemelor
Getting a Grip on Digital Analytics: A Plan for Driving Online, Social Media, Mobile and Video Strategy By Phil Kemelor
Semphonic Selects Review Series - ObservePoint By Semphonic
The Art of Omniture: Some Tips and Tricks By Gary Angel, Joel Hadary, and Paul Legutko
Web Analytics Tool Evaluation and Selection By Gary Angel President & Chief Technology Officer
Functionalism: A New Approach to Web Analytics By Gary Angel, Joel Hadary, and Paul Legutko
Warehousing Web Analytics By Semphonic in partnership with Netezza
Event-driven Customer Marketing Across the Customer Lifecycle By Semphonic in partnership with Aleri
Measuring Microsites By Paul Legutko
Mobile Measurement By Greg Dowling
Visitor Segmentation By Gary Angel
Mobile Tag Generator By Semphonic
