Podcasts

One of the most important values we hold as a company is the desire to share what we have learned both as individuals and as a company. Constantly challenging each other, our peers and our competitors puts us in the position of having insights into what works and what does not. In this section of our site, you have the opportunity to observe how we think, what topics are important to us, our customers and the marketplace. Visit here often as you never know what we will write about next. Most important of all, we would enjoy getting your thoughts, comments or experiences. You can email us at articles@semphonic.com.

Going from Reporting to Analysis
Listen to Gary Angel and Beyond Web Analytics discuss web analytics from reporting to analysis.

Web Analytics for Startups
Phil Kemelor talks about web analytics for startups with Andy Forbes.

Visitor Segmentation, Part 1
By Gary Angel

Visitor Segmentation, Part 2
In this second part of a series on Online Visitor Segmentation, Gary Angel provides an overview of the virtues and pitfalls of building a purely behavioral visitor segmentation.

Introducing X Change 2008 Conference
By Gary Angel

The Nature and Future Practice of Web Analytics
To what extent will web analytics continue to exist as a separate discipline and to what degree will it be absorbed into broader disciplines around BI, business strategy and general marketing.

Form Processes and Conversion: Part 1
By Gary Angel

Form Processes and Conversion: Part 2
By Gary Angel

Form Processes and Conversion: Part 3
By Gary Angel

Form Processes and Conversion: Part 4
By Gary Angel

Form Processes and Conversion: Part 5
By Gary Angel

Form Processes and Conversion: Part 6
A powerful tool in almost every type of real-world analysis, appropriate use of good visitor segmentation can sharpen up almost every aspect of forms analysis.

Measuring User Errors and Form Problems, Part 7
This podcast describes the type of error capture and measurement you should be doing in your online forms, why you probably aren't doing them, and how to get Form error-tracking done right.

Multi-Session Behavior on Forms and Conversion Processes Performance, Part 8
In this eighth part in a series on the web measurement of Form Processes, Gary Angel considers how to tell if your Form actually has significant multi-session behavior and what to measure, think about, and optimize for it if does.

Reporting on Forms and Conversion Processes, Part 9
Gary Angel's latest podcast describes the types of reporting systems necessary to capture each function of a form or process - including pre-qualification, marketing and operational efficiency.

Engagement, Part 1
Gary Angel discusses three common uses of the word engagement and summarizes the role and meaning of each.

Engagement, Part 2
Gary Angel discusses the possibility of measuring the "Brand" value of web sites using engagement.

Engagement, Part 3
In this podcast - the fourth in series on measuring engagement online - Gary Angel discusses the possibility of measuring the "Brand" value of web sites using engagement.

Engagement, Part 4
By Gary Angel

Engagement, Part 5
By Gary Angel

Engagement, Part 6
By Gary Angel