B2B sites often have more interests to balance and a greater stake in corporate communications and branding than B2C sites. While many incorporate elements of traditional eCommerce and LeadGen, they must also usually support field sales, customer support operations, corporate HR and corporate communications, and a grab-bag of other functions too.

Web Analytics for the B2B Vertical

The rich mix of functions on a B2B site necessitate careful audience segmentation as a cornerstone of useful measurement. They demand sophisticated quantification of success for appropriate optimization. And they reward a willingness to integrate web behavioral data with additional channels.

Key Programs:

Site Optimization Assessment - Tackle the problems of success first, or you risk wasting every dollar you spend on web measurement. We'll make sure everyone in your organization understands and buys into the best ways to measure success on your site with a program that sets the table for successful B2B measurement.

Lead Assessment - Lead Generation is a cornerstone of most B2B sites. But effectively qualifying and categorizing leads based on online behavior can and will drive a much more successful use of your online channel.

Data Integration - We know your world doesn't begin or end online. And we know the ins-and-outs of data warehousing. From Oracle and Sql-Server to MicroStrategy and Salesforce, we know data warehousing and CRM inside and out, and can help you get, aggregate, connect, and use your web data effectively.

Behavioral Segmentation - Sophisticated neural segmentation transforms the way you think about using VOC and online data together, and it can effectively drive your entire online marketing effort. Audience segmentation is essential to every aspect of B2B sites from success measurement and online reporting to dynamic marketing and CRM integration.

Our techniques will help bring your online visitors vividly into focus.