Public Sector sites have to deal with a heavy burden of responsibility. They must serve a huge range of constituents while ensuring that the privacy of each individual is rigorously protected. And they must do it in an environment where every cost must be carefully controlled and justified.

Web Analytics for the Public Sector

We understand the real challenges that Public Sector sites face- from the ability to use cookies to the limitations on tool choice and selection. We'll help you navigate this difficult environment and achieve measurement success. Our vast experience with private sector sites focused on long-term lead generation, engagement, corporate communications and branding have helped us develop a range of programs and techniques that are perfect for Public Sector sites. Most Public Sector site managers know the're at least several years behind their brethren in the Private Sector when it comes to online measurement. With Semphonic in your corner that needn't be the case any longer.

Key Programs:

Site Optimization Assessment- Tackle the problems of success first, or you risk wasting every dollar you spend on web measurment. We'll make sure everyone in your organization understands and buys into the best ways to measure success on your site with a program that sets the table for successful Public Sector measurements.

ForeSee Integration- Public Sector sites have been leaders in deploying and using VOC data. But few have learned how to integrate that data into their web analytics solutions in order to really understand the behaviors that drive customer satisfaction.

Functional Analysis- Functional Analysis breaks up your site into key functional pieces and analyzes their performance in terms of what they are supposed to do. It will dramatically improve your understanding of how well your site performs for key segments.

SEO Analytics- Public Sector sites have a huge advantage when it comes to Natural Search. Your naturally authoritative sites will almost always rank well. Natural Search traffic usually underperforms all other sources and can challenge your ideas about site navigation. Our analytic methods and techniques will help you optimize this key audience segment.

Behavioral Segmentation- Sophisticated neural segmentation will transform the way you think about using VOC and online data together, and can effectively drive your entire online marketing effort. Public Sector sites have struggled to understand their online audience and make the organizational case for the web. Our techniques will help bring your online visitors vividly in focus.