Don't let your marketing efforts fall behind the cutting edge.Use web analytics to inform your product management efforts.

Web Analytics for Marketing

Tracking the number of visits to your site is just the beginning of understanding the effectiveness of your marketing programs. What you really want to know is how to use analytics to figure out the highest return on your marketing and outreach spend, which campaigns bring in the most valuable customers, which programs are most successful at bringing business to your partners, and which promotions are most effective for specific target audiences. We'll work with you to develop metrics and reporting that will guide you to the right decisions needed to drive your business forward.

Key Programs:

Campaign Reporting - We'll team with you to create metrics, reports and presentations that clearly communicate analysis and results for wise decision-making.

Analytics Roadmap - We'll help you determine and prioritize those web analytics projects that will give you the most “wins” over the next 12-18 months, and we'll work with you to develop a plan for success.

Training - Semphonic's classroom and mentored instruction programs will help you and your stakeholders understand how to use your newfound web analytics data to create successful campaigns, web sites and online products and services.