A rigorous process that analyzes every aspect of your organization
and its analytics needs.
Web Analytics Strategic Planning
A critical aspect of any large-scale engagement with web analytics, Web Analytics
Strategic Planning ensures that your web analytics initiative achieves the maximum return on your investment.
At Semphonic, we'll leverage input from your various stakeholders to guide our work
on your entire program from metrics and report development to report presentation, data collection
and training, and even deep-dive analytic projects.
This planning process will examine five key areas that we have identified
as the foundation of a powerful Web Analytics ROI Framework essential to the achievement
of "best in class" analytics programs that help companies increase their
profitability and productivity.
• Commitment - Analytics succeeds
when there is top-to-bottom organizational commitment. We'll review the current
status of your organization's commitment to web analytics and determine how to optimize areas
of strength while remedying areas of weakness.
• Communications - Analytics works best when its
results are communicated effectively and efficiently. We'll review the methods
of communication and data presentation that your organization is currently using and identify those that work and those that need work.
We'll determine which methods are best for you to gather analytics requirements, distribute reports, and present
data, that allow analytics to guide wise web channel strategy and tactics.
• Organization - Analytics achieves its aims
when there are sufficient targeted resources dedicated to administration, project management,
analysis, and technical support. Semphonic will study the ways your company currently supports
web analytics and make recommendations about how your current resources can be used to support your new
initiative and what additional resources may be required, including the level of effort that should be
expected and the experience that your personnel will need.
• Metrics - Carefully considering the
metrics and trends that help stakeholders drive your business is a primary objective but only part of what
enables web analytics program success. Of equal importance is determining the data required to build your
metrics and understanding whether the software that you're currently using can present your
metrics and reports in ways that stakeholders and analysts can use. This is where many efforts lose
traction and create frustration. We'll determine the current status of your stakeholder reporting
and root out any gaps between your current business goals and web site reporting. We'll develop a detailed series
of recommendations for your future reports and metrics, develop a Functional Specification
that maps required data to these reports, and recommend the best method for presentation of the data
to stakeholders.
• Process - Successful Web Analytics
initiatives are founded on a series of interrelated processes that must be created and followed by
stakeholders, managers, and support teams. Common processes include web
analytics system administration, data archiving, application access and permission, ongoing
development of metrics requirements, building of analytics reports, calculating and analyzing
metrics, and presenting analysis recommendations that drive your web business. Semphonic will
evaluate your current processes and systems (i.e. your servers, databases, e-commerce, marketing, financial, etc.)
that support web analytics, and we'll recommend the most efficient ways for your organization to govern
and operate your initiative.
It's time your organization started strategizing effectively for analytics! We'll make it happen.
